As the name of the post suggests, I don’t usually write much about personal events and experiences, but considering that the purpose of this blog is to share useful information about looking good, feeling good and doing good in all aspects of life, including career development, I thought it will be very selfish not to.
The day was Thursday the 8th of August and the agency - TALK PR. TALK PR is more than a fashion & beauty PR agency. It specialises in fashion, luxury & lifestyle, beauty, grooming & wellbeing, and technology, innovation & play. Basically it’s the dream workplace for someone like me!
Our schedule was packed with presentations and informal chats with team members from all of the above mentioned areas of expertise as well as a special talk from the founder & editor of La Petite Anglaise Ella Catliff and a group brainstorm session where we had to come up with an event idea for the launch of a new Stella McCartney Adidas collection.
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| Some of the brands TALK PR works with. |
There was so much information given out that I had to take in a significant amount of delicious nibbles (provided by TALK of course) to boost my brain power!
Here are some bits of information and tips from the day which have stuck with me:
- PR is all about relations - your contacts are gold dust.
- Sometimes PR is also about finding a story where there isn’t one.
- In fact PR is about a lot of things - from event and reputation management, to media placements and crisis communications.
- That is why consistency across all communication activities is key.
- PR content has to connect with an audience without adding to the existing noise of the 5000 daily marketing messages people are bombarded with.
Clearly there are no dull moments in fashion & beauty PR. It is a challenging and varied profession which draws many people from a wide range of backgrounds.
If you want to find out more whether this is the right career for you I would definitely recommend going to a TALK PR Open Day (the next one is on the 31st of October 2013) and reading Sophie Sterling’s post who also attended an open day in 2012.