THE LOOK GOOD BLOG: 2013

A Post to Remember

In the gear up to Christmas and New Year, I wanted to write a meaningful post. One which will change my readers' thoughts, and hopefully their actions for the better. There were a lot of options tossed on the table (like why people should join online reunions - thanks J & S). But then I woke up on this fine Sunday morning and came across something fairly disturbing.

As some of you may know, I am keen or getting my feet firmly into PR world and am an avid reader of PR-related news and academic articles. This morning, however, I was not conducting yet another search on top PR campaigns. Yet, I came across (via social media) a very powerful PR campaign. One that relates to our consumerist age and the impacts of mindless and excessive shopping.

Recently I posted a photo (see above) on my Facebook page (click on the circle button to the right) about buying local produce and how that can help someone in your community pay college or their child's dance lessons. Last year I also wrote an article for my university's student press about the effects of Christmas frenzy shopping and how the environment and the factory workers were suffering just to make our holidays "filled with joy".

But this is on a whole new level. This campaign is not here just for Christmas and the Boxing day sales which will ensue. It is here to stay and I am sure it is one you will remember for years. The original writer asked for this to be reblogged and I am happy to oblige. Read on, my dears, but be aware it may be a bite too big to swallow:

“A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.
Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.
The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.
The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.
Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.
The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.
Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.
The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.
The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.
The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.
Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.
“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.
“The difference is, it’s normally hidden. We need to remind people it is still going on.”
For more information about the campaign, visit www.fightinganimaltesting.com”
I HOPE EVERYONE READS THIS AND REBLOGS IT!

“A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.

The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.

The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.

Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.

“The difference is, it’s normally hidden. We need to remind people it is still going on.”

For more information about the campaign, visit www.fightinganimaltesting.com”

I HOPE EVERYONE READS THIS AND REBLOGS IT!

Yes, it is insane. But it has also made a valid point. I will leave it to the PR experts to determine whether this is a campaign taken to the extreme or a new generation buzz creator. All I know is that it has a strong message behind it. A message that we should all remember.

New Nail Trends

The festive season is upon us and we are all about to, if not already, to intensify our beauty regimens. Ladies & gents, you may have been trying to get fitter for several months now, but the time has come to take actions with visible results. What am I talking about? Beauty treatments of course! And whilst men have limited options (facial and a cut?), we, ladies, are free to splurge on a myriad of things.

But today I will focus on one: manicures.

You may do then regularly, but this is the time to change and experiment with your talons! Here's my pick of the hottest nail trends this season.

The Remake of Retro Red

The fiery red has been taken to new heights this season.

Shimmering Sparkles

Micro glitters are your best option if you think mega sparkles are too flashy.

Pretty Pastels

Just like the weather, the nudes have gone colder!

Shade-Shifters

For the mischievous at heart, these colour-change nail varnishes are the ultimate fun!

Which one will be your festive hue? Or would you be going for nail art appliqués instead? Share your thoughts below :)

The Truth About Food Cravings and How to Banish Them

Food cravings. A part of everyday life. As you read this post, millions of people around the world are craving some kind of a treat. But why do we crave certain foods? And why are those unhealthy in most cases? Let's find out.

Some nutritionists have claimed that it is today's obsession with fad diets are the cause of our constant cravings. Take for example the obesity researcher Zoe Harcombe's so called "controversial" claim that dieting actually makes people fat. I've put controversial in quotation marks because it is everything but controversial. Why? Well, as the author herself explains, telling people to eat less makes them eat more because the avoidance of hunger is a fundamental human instinct. No one wants to starve! Moral of the story: you shouldn't eat LESS, instead you should focus on eating better.

But how do diets make us fat? Simple. Those embarking on a diet often go for foods labelled low fat or diet. The problem with these is that they tend to be either carb-heavy foods which are low on calories or full of artificial sugars (e.g. cereals). Oh did I say carbs are sugars? You see where I'm going? Sugar is the culprit here, as I've said in a previous post.

Processed diet foods cause sugar spikes, which are followed by sugar dips and the onset of cravings for more unhealthy foods.This, as you may have guessed, is a vicious cycle which is hard to break. The key to stopping this, according to Harcombe, is to try eating only foods which can be found in the natural environment - meat, fish, eggs, cheese, vegetables and fruit.

So now that we know that dieting and eating a lot of processed foods is the cause of our cravings, what can we do in those moments of weakness when we just get our favourite treat out of our minds? Interestingly, scientists have put together a table with the type of cravings and a healthy alternative to satisfy them. They have created this table based on the rationale that each craving we get is a signal that our bodies lack certain nutrients (vitamins, minerrals, etc.). Let's take a look:

If you crave this...	What you really need is...	And here are healthy foods that have it:
Chocolate	Magnesium	Raw nuts and seeds, legumes, fruits
Sweets	Chromium	Broccoli, grapes, cheese, dried beans, calves liver, chicken
	Carbon	Fresh fruits
	Phosphorus	Chicken, beef, liver, poultry, fish, eggs, dairy, nuts, legumes, grains
	Sulfur	Cranberries, horseradish, cruciferous vegetables, kale, cabbage
	Tryptophan	Cheese, liver, lamb, raisins, sweet potato, spinach
Bread, toast	Nitrogen	High protein foods: fish, meat, nuts, beans
Oily snacks, fatty foods	Calcium	Mustard and turnip greens, broccoli, kale, legumes, cheese, sesame
Coffee or tea	Phosphorous	Chicken, beef, liver, poultry, fish, eggs, dairy, nuts, legumes
	Sulfur	Egg yolks, red peppers, muscle protein, garlic, onion, cruciferous vegetables
	NaCl (salt)	Sea salt, apple cider vinegar (on salad)
	Iron	Meat, fish and poultry, seaweed, greens, black cherries
Alcohol, recreational drugs	Protein	Meat, poultry, seafood, dairy, nuts
	Avenin	Granola, oatmeal
	Calcium	Mustard and turnip greens, broccoli, kale, legumes, cheese, sesame
	Glutamine	Supplement glutamine powder for withdrawal, raw cabbage juice
	Potassium	Sun-dried black olives, potato peel broth, seaweed, bitter greens
Chewing ice	Iron	Meat, fish, poultry, seaweed, greens, black cherries
Burned food	Carbon	Fresh fruits
Soda and other carbonated drinks	Calcium	Mustard and turnip greens, broccoli, kale, legumes, cheese, sesame
Salty foods	Chloride	Raw goat milk, fish, unrefined sea salt
Acid foods	Magnesium	Raw nuts and seeds, legumes, fruits
Preference for liquids rather than solids	Water	Flavor water with lemon or lime. You need 8 to 10 glasses per day.
Preference for solids rather than liquids	Water	You have been so dehydrated for so long that you have lost your thirst. Flavor water with lemon or lime. You need 8 to 10 glasses per day.
Cool drinks	Manganese	Walnuts, almonds, pecans, pineapple, blueberries
Pre-menstrual cravings	Zinc	Red meats (especially organ meats), seafood, leafy vegetables, root vegetables
General overeating	Silicon	Nuts, seeds; avoid refined starches
	Tryptophan	Cheese, liver, lamb, raisins, sweet potato, spinach
	Tyrosine	Vitamin C supplements or orange, green, red fruits and vegetables
Lack of appetite	Vitamin B1	Nuts, seeds, beans, liver and other organ meats
	Vitamin B3	Tuna, halibut, beef, chicken, turkey, pork, seeds and legumes
	Manganese	Walnuts, almonds, pecans, pineapple, blueberries
	Chloride	Raw goat milk, unrefined sea salt
Tobacco	Silicon	Nuts, seeds; avoid refined starches
	Tyrosine	Vitamin C supplements or orange, green and red fruits and vegetables

After going through this table, I noticed that in quite a few cases you are meant to eat the opposite of your cravings (e.g. craving solids = water; bread/carbs = proteins; etc.). Conclusion? We need to learn to listen to our bodies. We need to learn to decipher the messages our bodies are sending us. And we need to train our taste buds to like the foods that are best for our bodies. This is all possible with determination, patience and most importantly a great love and respect for your body. It is through the body that we live, so why not show it some love?

The Science of the Cheat Meal

The world of fitness nutrition is full of advice, interesting experiments and a myriad of supplements. How do we know what's right? Who do we trust? Should we eat a bit of everything in moderation or follow a strict diet to reach our fitness goals? Do we avoid certain foods? How do we keep ourselves motivated then?

So many questions! And there are just as many answers out there. I say go for advice from professionals or scientifically based information. Science can't be wrong, right?

Ask any sport scientist or nutritionist and you will be told that you can't just eat anything if you are looking to achieve top fitness levels. You need to fuel your body with the right foods on macro (e.g. proteins, carbs, fats) and micro (certain amino acids, minerals and vitamins) levels.

But, unless you've got will power of steel, it's almost impossible to be 100% healthy 100% of the time. Even if you were, it may turn out not to be so healthy after all. Why? Let's learn about the science of the weekly cheat meal.

A cheat meal is a calorific galore of food which one should allow oneself once a week after following a healthy diet. It should revolve around a hormone called leptin, i.e. the anti-starvation hormone. It helps regulate the amount of fat the human bodies carry. That is to say the higher the amount of body fat, the higher leptin levels and vice versa.

During prolonged dieting, the levels of leptin in the body decrease (as does body fat). In fact, studies have shown that within the first week of dieting leptin levels can drop by 50%. When this happens an important molecule - glycogen - drops. The glycogen produced by the liver controls production levels of a host of other hormones including testosterone, oestrogen and cortisol.

When glycogen falls, testosterone and oestrogen fall and cortisol (the stress hormone) increases. This is not good news for your muscles because cortisol makes you fat.What's more, when leptin levels drop too low, the fat burning process stops and the body, thinking that it is starving, will do all it can to store more fat!

Enter the cheat meal. Having a carbohydrate-heavy cheat meal once a week (preferably after an intense workout) raises leptin levels and actually boosts fat burning. Why? Leptin is closely correlated to carbohydrates and hence a large carb meal raises leptin (and insulin) levels, the body thinks it is not starving anymore (in fact it is overeating!) and sets off the fat burning process once you get back to eating leaner, lower calorie meals.

The moral of the story? Cheat meals are an indispensable part of healthy eating. Not only do they provide you with a psychological and gastronomical buzz, but they boost your body's fat burning process and therefore help you achieve your fitness goals! And if you have your cheat meal after a hard workout, you will be helping your muscles grow and retain glycogen which leaves little room for fat retention.

What's the catch? It is important to keep it to ONE cheat MEAL and not to turn it into a whole cheat DAY! Got that? Go on then, treat yourself :)!

How To Save Money on Food

Photo by Sean MacEntee

Recently I read a London columnist's despair at his wife's dinner party tactics. Why? Because she usually bought so much salad (and other party nibbles) which often made their way in the rubbish bin. He was certain that not even salad should go to waste! "What about the poor children in Africa?", he asked. So he began freezing leftovers, even bread, and used them for work lunches or as treats for his colleagues.

That very same columnist called food waste "a lunacy". I agree. In this day and age, not only are we wasting food, but we are wasting a lot of MONEY on food too. And, let's be honest, it is not like we are spending on good food. Most of the time we are so busy that we end up spending our money on food that is sold to us as 'good' but it has little nutritional value.

So how do we change this? How can we spend less money AND eat better? Here are a few tips on giving your wallet and stomach a break.

It pays to plan. The art of cheap healthy food comes from the science of meal planning. It is not as hard or as time consuming as one would imagine. Pick a day of the week when you will plan you meals for the next 5-7 days and do your shopping. I also tend to do my cooking on the same day. Why? Read the next point.
Get friendly with your freezer. If you lead a busy lifestyle, it is essential that you prepare at least half of your meals for the week ahead. Cook 2 or 3 large portions of your favourite dishes, divide into boxes and freeze. That way, you don't have to cook everyday!
Save the snacks. Try to buy your favourite healthy snacks in bulk so you have enough for the week. Not only is bulk buying cheaper, but it will also help you avoid splurging on calorific treats when you are out & about. Keep them in your bag, kitchen cupboard or office drawer for a quick hunger killer when 24 hours simply aren't enough!
Lovely leftovers. Couldn't finish a meal? Surely you can't just throw it away! Most meat leftovers can be used to make curries, risottos, stews or just great sandwiches. If you can't be bothered to cook at all, just freeze the leftovers - that can be added to your weekly " frozen ready meals" from point 2.
Vote for veggies. Instead of going for quick carb and fat fixes (i.e. pasta, cheese, pizzas, etc.) clean and cut your veggies on your meal plan day and store in the fridge or freezer. That way you can cut your cooking time in half and avoid binges on junk food!

Of course, there are countless other tips and tricks but one thing is important - the food you prepare at home will almost always be cheaper and healthier than anything you buy from outside. With that in mind, try to have as many home-made meals as possible, even if it means spending several hours on one day of the week to cook and freeze them!

Winter Trends: The Sweater+Skirt Combo

Who said winter has to be dull?

So winter is up on us (sadly) and it's time to add on the layers. Now that the big September issues of the fashion magazines are long gone, one thing that has stayed on my mind are the countless sweater and skirt outfits. And I must confess they are my favourite winter trend!

Office-to-after-hours-drinks: the perfect outfit

So I was scouring the shops hoping to piece together a similar combo from the mid-season sales. I ended up with this, slightly preppy, Gap do:

P.S. The skirt is actually navy blue! Love it!

Although it is not the exact outfit I envisioned, I am glad to say the quality of the garments is top notch (100% cotton)! This means I can wear them for a long time :) so I consider them a good investment.

I guess it comes down to my job in merchandising that I have now started thoroughly investigating the material composition of the clothes I buy (and I try to steer clear of poly and nylon!). Hence, I believe I have a new high street lover - Gap.

More examples of how to piece together your perfect sweater + skirt outfit

If you too, like me, love this trend then fear not: all the stores - from the high street to the high fashion - have lovely sweaters and winter skirts in stock. And what's best is that the winter sales are coming soon! Now all that's left to do is to patiently find a good sweater + skirt combo and you are good to go!

Morning Boost

I've always loved a good breakfast, but after I started making regular trips to the gym 10 days ago, I realised how important morning nutrition is (and how it can stop the pre-lunch-time hunger pangs).

But I also know that many people can't face eating in the morning. So I thought - isn't there a way to give your body the fuel it needs without causing a racket in the kitchen every morning? Turns out there is.

As I have a sensitive stomach, I always start my day with a spoonful of Manuka Honey (factor 10 or more). This type of honey has many health benefits, including protection from damage caused by bacteria, reduction of cholesterol levels, control of diabetes, prevention of cancer and treatment of gastrointestinal problems thanks to its antibiotic and antibacterial properties. Hence, having Manuka honey on an empty stomach helps heal ulcers, eradicate harmful bacteria and boost digestion.

30 minutes later I take my vitamins - D3 and all the Bs to be more precise.We all know vitamins are good, but these two are crucial for me. Vitamin D is vital for healthy bones, teeth and immune system (which, by the way, can be put under stress by things like exercise and hectic work schedules). Also, from personal experience, I can tell you that insufficient vitamin D can cause muscle ache and shortness of breath, which, of course, are detrimental to any attempts to get fit and exercise.

This thing actually has some extra vitamins and minerals, which is why it's great as a pre-workout booster!

On the other hand, vitamins B keep your moods in check, help your brain stay in top shape, ease stress and reduce the risk of heart disease. In terms of nutrition, the B vitamins help release energy by breaking down carbs into glucose (hence, better performance during training), and they also help breakdown fats & proteins and tone muscles.

Finally, I have five almonds which have been soaked in water overnight. This trick I learnt from an old friend who posted it on Facebook. What's the point, I hear you ask? Well, soaking almonds overnight removes an enzyme from the skin of the almond which inhibits digestion, therefore making the nuts (and their nutrients, including the enzyme lipase which breaks down fat) more easily digestible. Interestingly, it has been scientifically proven that having four to six soaked almonds a day boosts the functionality of the central nervous system and serves as a brain tonic.

Photo by Chill Mimi

Once I have ensured this triple boost has been digested and absorbed (and I have reached the gym or the office), I proceed with either a pre-workout protein shake + banana or oat porridge with cinnamon + banana. Both of these contain slow-release nutrients which tend to keep me happy for a good while (plus some fruits as snacks in between meals).

Well, in the end it seems you can't skip breakfast if you want to feel energetic and avoid binging at lunch and dinner.

How to Put Forward a Formal Complaint

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

How many times in life are we faced with poor quality services/products, disorganised staff, or false promises from businesses?

I don't know about you but for the past year I have been dealing with loads of these! And I'm not the one to keep quiet when I believe something is not fair. And so I've learnt that it pays off to raise your hand and say enough, to speak up, even to fight back!

Some time ago I helped an acquaintance to write a complaint letter (after convincing her it was the right thing to do) and, lo and behold, the company who was at fault refunded her!

Yes, I know that complaints procedures are tedious and time-consuming, but with a bit of practice and patience chances are the issue(s) would be resolved and/or compensation will be received.

Image courtesy of imagerymajestic at FreeDigitalPhotos.net

After recently hearing someone say that "British people don't complain enough", I decided to put together a post with few tips on how to complain (in the correct way of course!). Here's how to get started:

Follow a formal letter format - make sure you include your address, the date, and the addressee's address.
Always address the reader of the letter (e.g. Dear Mr X, Dear Manager, Dear Customer Services Team, etc.)
Start by clearly stating that this letter is a formal complaint about a particular incident, product or service.
Then outline in detail the problem - include names, dates, times, and places if possible.
Conclude by stating how you would like the problem to be resolved (Refund? Compensation? Free product/service?)
Sign off with 'Yours Sincerely' or equivalent and write your full name. You may also wish to include your telephone number and a signature under your name.

Although not a complaint, this letter's format is a good example. Photo by Alan Light

Once you have written your letter, make sure you send it to all the relevant people and follow up to ensure your letter has been received and read.

One final tip - it is important to act as soon as possible after the particular incident when all the details are still fresh in your mind and the anger is still pumping in your veins (i.e. you still care about the problem). If you wait longer, you may forget about it or decide that you actually don't care enough/can't be bothered. At that point, your chance to fight back is completely lost.

P.S.

Things to avoid here are: shouting, being disrespectful, losing your cool, physical or verbal abuse and vengeful acts. We are all human beings at the end of the day, so make sure you raise the problem in a respectful manner!

Game Room

So it's Monday evening, we're all tired and it's freezing cold in England. But there is something which can brighten anyone's day - bright clothes of course!

After years of hiding behind the books, I got back in front of the camera for a friend of mine. Ladies and gentlemen, meet Ali Foroughi, his amazing photography and bright blazers!

To see the rest of the photo shoot please visit www.aliforoughiphoto.co.uk.

Now I hope this has brightened your day a little bit :)

Is the Gym for You?

Why I like fit people (not just chicks!)... whether they go to the gym or not!

Lately I've been shopping around for a gym. Well, I have been doing that for quite sometime, but in a different town. Now I'm looking for a place to sweat in London and after months of home workouts and neighbourhood jogs I was really keen on finding my next challenge. And that got me thinking - are some people just cut out for the gym?

I visited two different fitness centres and as I walked through the doors of both I just felt... so at home. Perhaps it's something to do with the fact that I've been going regularly to the gym between the ages of 12 and 19. Or may be it's because of my challenge-seeking, novelty-hungry nature.

Whatever the case, there's just something about gyms and exercise which tremendously appeals to me. Hence, joining the one has always been an easy decision, money aside. If you really like something, then you'll find the time for it (so for me, not having time is not an excuse although lack of pennies is!).

So how would you know if the gym is a place for you? You can start by asking yourself these questions:

Do I consider being fit and in a top physical condition as something important enough for me to set aside time and money for it? Or do I prefer more leisurely and cost-effective ways of getting a dose of endorphins?
Do I want to build muscle mass and tone/shape up my body or do I just wish to lose a bit of weight and/or maintain my fitness levels? (Honestly, to look good on the beach you need weights!)
Am I going to visit the gym often enough to justify the expenditure or am I going to be a casual user?

If you have answered 'yes' to the first half of these questions then you may find the gym as appealing as it is for me. On the other hand, if you have answered yes to the second half of these questions then you may want to think twice about joining the gym.

My inspiration. My goal. My dream.

That is not to say that gyms aren't for everyone! Of course, anyone who goes to the gym will do themselves some good. But it is those regular gym bunnies that will reap the most benefits and good money-for-value.

More importantly gym workouts shouldn't feel something you are forcing yourself to do (not all the time at least!). I'm all up for healthy living and being fit, but there are other ways of getting fit - from sports to power-walking.

Therefore, before joining the gym I recommend visiting a couple of places and asking for free day passes to try out the gyms. See if you like it and if you are ready to take your body to the next fitness level.

I know I'm ready, so I can't wait to start!

Another 21 Moments from Moscow

Hello from Moscow again.

Due to an unpredictable work schedule I am stuck for Moscow for a bit longer than expected and got to see a few more Russian delights (and sunshine!). Here's a little photo story of the interesting stuff I've seen so far...