Hello hello busy bees,
During this month filled with pink hearts, most of us will be busy working towards some goal. As I'm working [hard] towards finishing my dissertation, I've just decided to take a short break and give you all a reason to procrastinate for a few minutes.
You see, it's not only Valentine's Day that is the highlight of February. The A/W fashion weeks around the world have kicked off and soon you'll see a media frenzy around these events. Did you ever wonder how [and why] this started?
Well, I'm proud to say it is the brainchild of a public relations person. And originally Fashion Week was called Press Week. Oh the contributions PR makes to society... And then they say degrees in media are useless. The truth is media is the driving force of many aspects of our lives - including the economic and cultural spheres.
So if you are still wondering how Fashion Week grew up to become the monster it is today, this lovely infographic sums it up well: